Competitor Google Ads audits — delivered in hours

See every keyword your competitors bid on.

Point us at a competitor's website. We map every paid Google search term they're actively bidding on, the ad copy they're running, and the markets where they're spending. PDF + Excel report in your inbox within 24 hours.

See pricing How it works

The problem

Most competitive keyword research is guesswork.

Manual recon misses 90% of the picture.

Typing competitor brand names into Google shows a sliver of what they bid on. Real Google Ads accounts run thousands of keywords across hundreds of geographies.

Off-the-shelf SEO tools fake the answer.

Most tools infer paid keywords from sparse SERP samples and rank-tracking estimates. Numbers look authoritative; coverage is shallow.

Doing it properly is operationally painful.

Real coverage requires Google Ads APIs, geo-located SERPs, paid-result parsing, and weeks of cleanup. Most teams don't have the time.

How it works

A 4-stage pipeline, built on the same data Google uses.

Not scraped. Not modelled. The keywords in your report are ones we watched the competitor's ad appear against, in the geography you specify.

  1. 01

    Seed generation

    We feed the competitor's domain into Google's own Keyword Planner API to pull tens of thousands of seed terms relevant to their site.

  2. 02

    Historical filtering

    We enrich seeds with historical search volume, competition, and CPC data to focus on keywords that are actually worth bidding on.

  3. 03

    Live SERP verification

    We query Google live in the target location for each candidate and capture the actual paid ads. Only keywords where the competitor's ad appears are kept.

  4. 04

    Creative + report

    We pull every active ad creative for the domain and package everything into a branded PDF summary plus a full Excel dataset.

Pricing

One competitor. One location. One flat price.

Pick a tier, pay through Stripe, tell us the competitor domain on the checkout page. Report lands in your inbox within 24 hours.

Snapshot

Quick look at a single competitor in one market.

$99 one-off
  • Up to ~5,000 candidate keywords analysed
  • 1 target location
  • Confirmed paid keywords + monthly search volume
  • Top active ad creatives
  • PDF summary + Excel dataset
Buy Snapshot

Deep Audit

Most popular

Full competitive picture for serious buyers.

$349 one-off
  • Up to ~25,000 candidate keywords analysed
  • 1 target location
  • Confirmed paid keywords with CPC + competition
  • Full ad creative library
  • Keyword grouping by intent
  • PDF report + Excel dataset
Buy Deep Audit

War Room

Everything we have, the way we'd run it ourselves.

$899 one-off
  • Uncapped candidate keyword coverage
  • 1 target location
  • Confirmed paid keywords with CPC, competition + trend
  • Full ad creative library with change history
  • Keyword grouping + landing-page mapping
  • Executive PDF report + raw Excel dataset
Buy War Room

Need multiple locations or competitors? Email us and we'll quote a bundle.

FAQ

Frequently asked questions

How long does an audit take?

Most audits finish in 6–18 hours. The Snapshot tier is usually under 6 hours; War Room can run overnight. You'll get an email with download links the moment it's ready.

How is this different from SEMrush, Ahrefs, or SpyFu?

Those tools estimate competitor paid keywords from periodic SERP samples and modelling. We run live, geo-located Google searches for every candidate keyword and only keep the ones where the competitor's ad actually appears. Higher confidence, deeper coverage, fresh as of the audit run.

Where does the data come from?

Seed keywords come from Google's own Keyword Planner API. Search volume and CPC come from established keyword-data providers. Paid-ad verification comes from live Google SERPs in the location you specify. Ad creatives come from Google's Ads Transparency Center.

Can I audit my own domain?

Yes — many customers use us to audit themselves and find keywords they didn't realise they were bidding on, or to verify their agency's coverage.

What if the audit fails or finds nothing?

If the competitor isn't running Google Ads in the location you chose, we'll refund you in full and tell you what we found instead (often that they're running on Bing, social, or not at all).

How long are the download links valid?

Download links are valid for 48 hours from delivery. If you miss the window, just reply to the audit email and we'll re-issue.

Do you store my data?

We store the audit results locally so we can re-issue download links if you need them. We do not share, resell, or train models on customer data. Email us to have your audit deleted any time.